Digital Marketing

  General Concepts     Trojan: A Trojan is a type of malicious software that disguises itself as legitimate software to deceive users into executing it. Once activated, Trojans can perform harmful actions like stealing data, taking control of a computer, or installing other malware     Virus: A virus is a program that spreads by attaching itself to other software and can replicate itself. Unlike Trojans, viruses can execute and replicate independently without user intervention     Cookies: Cookies are small pieces of data stored on a user's device by websites to track user activity, remember preferences, and enhance user experience. They are not inherently malicious but can be used for tracking purposes.     APIs: APIs (Application Programming Interfaces) are sets of rules and protocols that allow different software applications to communicate with each other. They define the methods for requesting and exchanging data between applications     Bounce Rate:  Bounce rate refers to the