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Fundamentals and Foundation of Digital Marketing

  General Concepts     Trojan: A Trojan is a type of malicious software that disguises itself as legitimate software to deceive users into executing it. Once activated, Trojans can perform harmful actions like stealing data, taking control of a computer, or installing other malware     Virus: A virus is a program that spreads by attaching itself to other software and can replicate itself. Unlike Trojans, viruses can execute and replicate independently without user intervention     Cookies: Cookies are small pieces of data stored on a user's device by websites to track user activity, remember preferences, and enhance user experience. They are not inherently malicious but can be used for tracking purposes.     APIs: APIs (Application Programming Interfaces) are sets of rules and protocols that allow different software applications to communicate with each other. They define the methods for requesting and exchanging data betw...